ImagoInZicht
(Image Insights)
ImagoInZicht (Image Insights) is the online platform with which we visualise and compare your organisation’s image across your target groups.
Target groups are: customers, prospects,
partners, employees, potential recruits,
suppliers, opinion leaders, etc.
With data, visualisations and articles about the different characteristics of your company’s image, it becomes clear where the strengths of your image lie and how these are perceived by your target audiences. Our congruence analysis will make this crystal clear, and will help you adjust your image depending on the target group.
Our method
Together, we determine what target groups should be investigated, and how the desired data will be collected. We also determine what image elements are important. By structuring these across target groups, we can guarantee representative outcomes that support a gap analysis between the desired, internal and external image.
With these data we can create a clear picture of your image with each target group, and determine its strong and less developed aspects.
You will subsequently have access to insights, visualisations and articles. The user interface in our online platform is highly optimized for transparency and ease of use. For example, you can easily compare target groups and our analyses will provide you with recommendations that will help you get a better grip on your image.
What are the benefits?
Clear insight into the strengths and weaknesses of your organisation’s image among the target groups important to you. Insights into ways to manage and improve that image.
We work for
