NPSlab: a revolution in market research13 July 2022
A solid customer relationship strategy is an important key to success. The Net Promoter Score (NPS) forms the basis for this. Etil and media monitoring agency Clipit have taken a big step in 2020, by developing a new type of NPS measurement based on media data and Artificial Intelligence. This solution gives you in-depth insight into the NPS of your organization, product or service. Our NPSlab is more up-to-date and more affordable than traditional NPS measurement.
How does it work?
• Clipit collects and stores all messages from all media sources in the Netherlands.
• Clipit categorizes all messages and responses.
• Etil analyzses them, based on keywords for your organization, product or service.
• We train the algorithm we have developed.
• On the basis of media messages and reactions, we predict your NPS.
Want to learn more?
- Have a look at the NPS Product page
- Contact Evert Webers